Bachelor · No NC
A high-quality, management-oriented degree with practical elements built firmly into the curriculum. Choose between Market & Advertising Psychology or Work & Organisational Psychology.
Bachelor of Science
2 tracks
Market & Advertising Psychology or Work & Organisational Psychology
6 semesters
Part-time models available
Winter & Summer
Winter and summer semester
FIBAA accredited
German Accreditation Council
No NC
German "Fachhochschulreife" or equivalent
€590 / month
See scale of fees
€590
All applicants
02 — Your Advantages
A high-quality, applied degree with no NC that prepares you for career entry through practical elements built firmly into the curriculum. Shape your studies around two specialisation tracks to match your interests and career goals, or continue later into a master's programme, such as the M.Sc. Wirtschaftspsychologie — Organisationspsychologie at HdWM.
Access to around 50 HdWM network partners.
Market & Advertising Psychology or Work & Organisational Psychology.
03 — Specialisations
Shape your business psychology studies around your interests and career goals.
For anyone interested in marketing and corporate communication who wants to apply psychological knowledge to questions of markets and advertising.
For anyone who wants to develop people and organisations using modern, psychologically grounded methods, for example in HR.
04 — After Graduation
After your business psychology degree, careers in these fields are open to you:
05 — Questions
In the B.Sc. Wirtschaftspsychologie, you can expect a blend of psychology and business administration content. From semester one, this application-oriented degree builds your foundational knowledge in both disciplines and reinforces it through scientific methods and modules drawn from professional practice, such as white-collar crime. The curriculum is shaped by current challenges: you'll learn how artificial intelligence is affecting HR, marketing, sales, and research. Choosing between Market & Advertising Psychology or Work & Organisational Psychology lets you tailor your studies to your interests and career goals. The internship in semester four, combined with the practical project (case study) and close support from our professors, gives you a strongly practice- and application-oriented education.
06 — Financing & Requirements
Tuition fees
Tuition fee
€590
per month
Admission fee
€590
all applicants
For further information about our fees, please read our scale of fees.
View scale of feesFormal entrance requirements
German "Fachhochschulreife" or equivalent
Or a comparable recognised foreign qualification. This subject has no NC (admission restriction).
