Bachelor · No grade cut-off
Study business psychology in Mannheim with no grade cut-off. In the Business Psychology Bachelor, you combine psychology with business administration and learn to apply your theoretical knowledge straight away. Choose between the specialisations Market & Advertising Psychology and Work & Organisational Psychology, and consolidate what you have learnt in the integrated practical phases.
Bachelor of Science
2 tracks
Market & Advertising Psychology or Work & Organisational Psychology
6 semesters
Part-time models available
1 October & 1 April
Winter and summer semester
FIBAA accredited
German Accreditation Council
No grade cut-off
German university entrance qualification (e.g. Abitur or Fachhochschulreife) or equivalent
€590 / month
See scale of fees
€590
One-off payment
02 — Your Advantages
A high-quality, applied degree with no grade cut-off that prepares you for career entry through practical elements built firmly into the curriculum. Shape your studies around two specialisation tracks to match your interests and career goals, or continue later into a master's programme, such as the M.Sc. Wirtschaftspsychologie — Organisationspsychologie at HdWM.
Your high-school grades do not decide your admission – what counts is your motivation and your interest in people and business.
Access to more than 40 HdWM network partners.
Market & Advertising Psychology or Work & Organisational Psychology.
You learn how artificial intelligence is changing HR, marketing and sales, and how to use it responsibly.
Start your career straight away or deepen your knowledge in the M.Sc. in Business Psychology — Organisational Psychology at HdWM.
Add qualifications to your profile that employers actively look for.
Independent experts regularly review the quality of your programme and our university.
Your timetable leaves room for a part-time job or a working student position, so you gain professional experience while you study.
03 — Course content
Here you’ll find out what to expect during your studies
Semesters 1–2
Semester 3
Semester 4
Semester 5
Semester 6
04 — Specialisations
Shape your business psychology studies around your interests and career goals.
Why do people choose a particular brand, and how can customer communication be designed to work effectively? In this specialisation, you learn to identify customer needs systematically and to assess and further develop marketing and communication measures on a sound psychological basis. Among other topics, you work with AI-supported analyses of social media, reviews and emotional responses to advertising, as well as brand appeal, employer branding and recruiting. On this basis, you develop your own action plans for specific questions from business practice. Ideal for roles in marketing, market research, employer branding or recruiting.
How can work processes and collaboration in organisations be designed and improved in a psychologically sound way? In this specialisation, you learn to analyse operational workflows and processes, identify critical success factors and develop suitable measures. Topics include traditional, agile and virtual project work, employee health and well-being, assessment centres, and the design and evaluation of work processes. The use of AI, for example to support decisions in staff selection, is also covered. The aim is to be able to develop suitable solutions and action plans for specific business questions. Ideal for roles in HR, project management, personnel assessment or organisational development.
05 — After Graduation
After your business psychology degree, careers in these fields are open to you:
06 — Questions
In the B.Sc. Wirtschaftspsychologie, you can expect a blend of psychology and business administration content. From semester one, this application-oriented degree builds your foundational knowledge in both disciplines and reinforces it through scientific methods and modules drawn from professional practice, such as white-collar crime. The curriculum is shaped by current challenges: you'll learn how artificial intelligence is affecting HR, marketing, sales, and research. Choosing between Market & Advertising Psychology or Work & Organisational Psychology lets you tailor your studies to your interests and career goals. The internship in semester four, combined with the practical project (case study) and close support from our professors, gives you a strongly practice- and application-oriented education.
Business psychology applies psychological knowledge specifically to companies, markets and the world of work, and combines it with business administration. Clinical psychology and therapy are not part of the programme.
In semester four, you complete an 18-week full-time internship in a company. This is complemented by a practical project (case study) with a partner company and modules drawn from professional practice.
Yes. We put together an individual timetable with fewer courses for you. Your studies take longer, but the total tuition fees stay the same.
If you have already completed vocational training or earned university credits, we will gladly check whether modules can be credited to you. Simply contact the study advisory service.
An interest in how people think, decide and work together, an enjoyment of business questions and an openness to numbers and data. Everything else you learn during your studies.
A Bachelor of Science (B.Sc.) from a state-recognised university. It qualifies you to go on to a master’s programme.
You can apply at any time. We recommend submitting your complete documents at least four weeks before the start of your studies.
Yes, for example for a semester abroad or your internship. Our International Office will advise you.
Yes. In cooperation with the Wieslocher Institut für systemische Lösungen (WISL), you can complete training as a systemic counsellor within two years. The training schedule is compatible with the HdWM curriculum and leaves enough room to work alongside your studies.
07 — Financing & Requirements
Tuition fees
Tuition fee
€590
per month
Admission fee
€590
one-off payment
For further information about our fees, please read our scale of fees.
View scale of feesFormal entrance requirements
German university entrance qualification (e.g. Abitur or Fachhochschulreife) or equivalent
Or a comparable recognised foreign qualification. This programme has no grade cut-off.
