Bachelor · Full-time
Study Business Management in Mannheim, Germany. This bachelor’s programme gives you a solid grounding in business administration while exploring artificial intelligence, digitalisation and sustainable management. Choose one of four specialisations and put your knowledge into practice during the integrated practical phases.
Bachelor of Arts (B.A.)
180 ECTS credits
6 semesters
Standard duration · Internship in semester 4
4 tracks
Corporate Management, Sales Management, People & Culture, Social Management
1 October & 1 April
Winter and summer semester
FIBAA accredited
Re-accredited until 2031 · German Accreditation Council
German university entrance qualification (e.g. Abitur or Fachhochschulreife)
Or a comparable recognised foreign qualification
€590 / month
See scale of fees
€590 / €250
EU / non-EU applicants
02 — Your Advantages
Future-proof yourself and your organisation: the focus is on current topics like artificial intelligence and digitalisation, developing your soft skills, and building an awareness of sustainable management responsibility. Practical phases built firmly into the curriculum let you test what you've learned in the real world while you're still studying.
Course content that keeps pace with the times: artificial intelligence and digital skills development.
You learn to combine business success with environmental and social responsibility.
Presenting, negotiating, working in a team: you train these skills in dedicated sessions.
Your internship in semester 4 takes your knowledge into business practice and gives you your first professional experience.
Corporate Management, Sales Management, People & Culture, or Social Management.
Broaden your knowledge with topics from other fields to strengthen your profile on the job market.
We support you in planning your next career steps and in preparing your applications.
Add qualifications to your profile that employers actively look for.
03 — Course content
Here you’ll find out what to expect during your studies
Semesters 1–2
Semester 3
Semester 4
Semester 5
Semester 6
04 — Specialisations
Tailor your studies to your interests. Select a specialisation to find out more.
This specialisation opens up career development across every area of management, up to leadership level. With a focus on innovation and entrepreneurship, you gain the tools to, for example, become self-employed or launch a start-up.
Always keeping the customer in focus: this specialisation prepares you for a career in sales. Learn how strong organisation and negotiation skills set you up for success, especially in B2B sales.
Interested in HR management and want to develop people and organisations using modern management methods? Then the People & Culture specialisation is exactly right for you.
For anyone who wants to take on leadership and/or management responsibility at organisations in the social sector.
05 — After Graduation
The bachelor in Business Management enables you to continue on into the M.A. Business Management & Digital Leadership or to start your career in a multitude of fields. A selection of possible career fields is listed below.
06 — Questions
You learn the fundamentals of business administration and work with current topics such as artificial intelligence, digitalisation and sustainability. You also train your soft skills and deepen your knowledge in one of four specialisations.
You choose between Corporate Management, Sales Management, People & Culture and Social Management. If you are unsure, our study advisory service will help you decide.
In semester three, you work on a practical project; in semester four, you complete an 18-week internship in a company. This lets you apply your knowledge directly and gain your first professional experience.
Yes. You can freely choose modules from other HdWM degree programmes and broaden your profile.
If you have already completed vocational training or earned university credits, we will gladly check whether modules can be credited to you. Simply contact the study advisory service.
A Bachelor of Arts (B.A.) with 180 ECTS credits from a state-recognised university. It qualifies you to go on to a master’s programme, for example the M.A. Business Management & Digital Leadership at HdWM.
You can start your studies on 1 October or 1 April and apply at any time. We recommend submitting your complete documents at least four weeks before the start of your studies.
Yes, for example for a semester abroad or your internship. Our International Office will advise you.
No. Business Management is taught in German, and for admission you will be required to speak German at level C1. If you would like to study business in English, take a look at our Bachelor Management in International Business, which is taught 100% in English.
The standard duration is six semesters with 180 ECTS credits, including an 18-week internship in semester four.
You will find the tuition fee and the admission fee directly below these questions under “What it costs & what we ask for”. For ways to fund your studies, see our page “Financing and Scholarships”.
07 — Financing & Requirements
Tuition fees
Tuition fee
€590
per month
Admission fee
€590 / €250
EU / non-EU applicants
For further information about our fees, please read our scale of fees.
View scale of feesFormal entrance requirements
German university entrance qualification (e.g. Abitur or Fachhochschulreife) or equivalent
Or a comparable recognised foreign higher education entrance qualification.
