Faculty
Lecturer, English Study Programs
Prof. Dr. Christoph Sandbrink is Professor of Digital Business Management with extensive experience in academia and international technology companies. He studied at the Universities of Osnabrück, Münster, and Hull (UK) and earned his doctorate in Economics and Business Information Systems from the University of Jena. Throughout his career, he held senior leadership positions at SAP SE, Versicherungskammer Bayern, and Telefónica O2, specializing in business analytics, customer relationship management, and marketing intelligence.
His research and teaching focus on digital transformation, customer experience management, machine learning, and artificial intelligence. At HdWM, he combines academic expertise with extensive industry experience to prepare students for leadership in the digital economy.
Key areasDigital Transformation · Customer Experience Management · Machine Learning & Artificial Intelligence · Business Analytics · Digital Business Management
